Creating an exceptional health and wealth experience for financial advisors.

HighPeak, a startup born from Prudential, needed to establish a strong, cohesive brand presence to communicate their unique value as an AI-driven platform. HighPeak empowers financial advisors with personalized insights into clients’ healthcare and long-term care costs, bridging the gap between health and wealth for holistic financial planning. To effectively resonate with financial professionals and differentiate themselves in the market, HighPeak required a modern brand identity, intuitive product design, and a polished website that showcased their capabilities. Additionally, they needed marketing collateral to support their outreach and growth.

We worked closely with HighPeak to develop a brand that reflects innovation, trust, and clarity—qualities core to their AI-powered solutions and their relationship with Prudential. The project began with expanding HighPeak's brand identity. We crafted a clean, sophisticated visual system that communicates confidence and forward-thinking. This included refining the logo, developing a modern color palette, defining typography, and building a flexible design system that ensures consistency across all platforms and touchpoints.

The website was a critical component of the project, serving as HighPeak's digital gateway for financial advisors. Designed and developed on Webflow, the site highlights HighPeak’s value proposition with clear messaging, strong visuals, and dynamic, data-rich sections. This ensures an engaging experience for advisors looking to explore how HighPeak’s platform can transform their approach to healthcare and wealth planning.

For the AI copilot product, we focused on intuitive design to simplify the presentation of complex healthcare data. By creating sleek, user-friendly interfaces, we ensured financial advisors could effortlessly navigate insights, evaluate risk levels, and project future costs. This usability focus empowers advisors to confidently incorporate HighPeak’s insights into their planning process.

To further support HighPeak's market position and outreach, we developed a suite of marketing collateral, including presentations, one-sheets, social assets, and other materials. Each piece was designed to maintain visual and messaging consistency, reinforcing HighPeak’s forward-looking identity and helping them effectively connect with their audience across channels.

Our collaboration with HighPeak resulted in a polished and impactful brand presence that reflects their AI-driven innovation. The updated brand identity exudes confidence and clarity, positioning HighPeak as a leader in bridging the health and wealth gap for financial advisors. The intuitive website and product design provide advisors with an unparalleled experience, enhancing their ability to plan holistically for clients.

With a cohesive visual identity, a powerful online presence, and robust product design, HighPeak is now equipped to drive meaningful connections and growth.