Facilitating GME recruitment for applicants and programs.

Thalamus, the leading interview management platform for Graduate Medical Education, recently underwent a brand redesign led by Lunour, and needed a website that seamlessly reflected its new branding while enhancing functionality for its users. The challenge was two-fold: transitioning the site from WordPress to Webflow for a more flexible and scalable foundation, and ensuring that the new design effectively conveyed Thalamus’s innovation, reliability, and impact within the medical education space.

We worked closely with Lunour on branding and Kinetic Studio on web design to bring Thalamus’s new identity to life. Every design choice was made with strategy in mind—ensuring the site not only looked great but also made it easier for applicants and program administrators to navigate.

With 40+ pages to build and 120 blog posts to migrate, we took a careful approach to content strategy. We streamlined the transition, refining layouts and optimizing structure for clarity and engagement. To add a dynamic feel, we introduced subtle scroll-based animations on key pages, reinforcing Thalamus’s innovation without overwhelming the user experience.

Thalamus’s sub-brands—Core, Cortex, Cerebellum, and Thalamus Video—needed distinct yet cohesive web pages. We designed each to have its own feel while maintaining a unified experience across the site.

Fresh off a $30 million Series B raise, Thalamus is scaling its impact in medical education. Their new website reflects this next chapter—modern, dynamic, and built for growth. With our help, Thalamus is poised to expand their mission, to help physicians find optimal career pathways and assist health systems with physician workforce management, ultimately delivering the best care for patients and society.