Branding

An exceptional brand starts with creating an all-encompassing design system.

Our goal is to build brands with long, interesting lives that stay at the top-of-mind.

Branding Image
Website Image
Product Image
Fintech
Fintech
Cyber Security
Cyber Security
Advertising
Advertising
Retail Experience Agency
Retail Experience Agency
Engineering
Engineering
Crypto
Crypto
Web3
Web3
DEI
DEI
UI/UX
UI/UX
Professional Services
Professional Services
Investment Firm
Investment Firm
Finance
Finance
Healthcare
Healthcare
Insurance
Insurance
AI
AI
Tech
Tech
Restaurant Software
Restaurant Software
Consulting
Consulting
Experiences
Experiences
SaaS
SaaS
IT
IT
Staffing
Staffing
Our Process

Building a brand identity is a strategic and creative effort that is unique to every client, but the process is always the same to ensure a successful outcome.

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Discovery + Research

The discovery phase sets the foundation for brand creation. We work through workshops, interviews, and secondary research to understand your brand’s positioning, audiences, competitive landscape, and buyer personas.

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Strategy + Alignment 

The strategy builds on discovery and turns information into insights. We synthesize research into actionable artifacts that help guide our design process. The magic starts to happen when we’re all on the same page.

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Exploration + Design

With strategy as our North Star, we explore novel ways to solve your business challenges. We work through multiple concepts that represent your brand from every angle. Then, we distill the concepts that best personify your brand, while meeting your business goals.

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Refine + Scale

With the visual identity completed, it’s time to tell the rest of the story. We do this through brand guidelines, inclusive of messaging, typography, color palettes, and brand elements. This design-system is used from packaging design to art direction and ensures your brand's message is communicated across all channels.