An exceptional brand starts with creating an all-encompassing design system.
Our goal is to build brands with long, interesting lives that stay at the top-of-mind.
Building a brand identity is a strategic and creative effort that is unique to every client, but the process is always the same to ensure a successful outcome.
Discovery + Research
The discovery phase sets the foundation for brand creation. We work through workshops, interviews, and secondary research to understand your brand’s positioning, audiences, competitive landscape, and buyer personas.
Strategy + Alignment
The strategy builds on discovery and turns information into insights. We synthesize research into actionable artifacts that help guide our design process. The magic starts to happen when we’re all on the same page.
Exploration + Design
With strategy as our North Star, we explore novel ways to solve your business challenges. We work through multiple concepts that represent your brand from every angle. Then, we distill the concepts that best personify your brand, while meeting your business goals.
Refine + Scale
With the visual identity completed, it’s time to tell the rest of the story. We do this through brand guidelines, inclusive of messaging, typography, color palettes, and brand elements. This design-system is used from packaging design to art direction and ensures your brand's message is communicated across all channels.
What else?
Check out these other things we can do to help your brand succeed.
